The blog
Style notes & founder essays.
Longer-form pieces on Indian men's style — the patterns we see in 204K DMs, the systems that work, and the cultural rules nobody told you about. Updated weekly.
Normal Skin Routine for Men in India (2026 Step-by-Step Guide)
Balanced skin is the easiest to care for — which is exactly why most men coast and let sun damage build. The simple maintenance routine and the actives worth adding slowly.
Read on →Dry Skin Routine for Men in India (2026 Step-by-Step Guide)
Tightness and flaking aren't fixed by washing more — they're fixed by layering hydration and sealing it in. The gentle cleanser, serum, ceramide cream, and SPF for dry skin.
Read on →How to Remove Tan from Face (Men's Guide, India 2026)
Sun tan builds up fast on the commute, the cricket pitch, and the bike. What actually fades a face tan, the home remedies worth skipping, and the routine that stops it returning.
Read on →How to Reduce Dandruff: What Actually Works
A no-nonsense plan to get an itchy, flaky scalp under control — the right shampoo, the routine that works, and the habits that keep dandruff from coming back.
Read on →Why your shoes age you more than your hair.
From across a room, your shoes are read before your face. Footwear condition signals status more than haircut — here's why, and the 30-second fix.
Read on →The Monday outfit problem (and the 3-shirt fix).
If Monday morning is the hardest outfit decision of your week, you don't have a clothes problem. You have a system problem. The fix in five Sunday minutes.
Read on →What 204,000 Indian men taught me about style.
Six years of running Dressing School. A few thousand DMs answered. Six recurring patterns that have nothing to do with budget — and everything to do with permission.
Read on →How to alter cheap clothes so they look expensive.
A ₹600 shirt that fits beats a ₹6,000 shirt that doesn't. The five alterations every Indian man should know — costs, briefs, and the one to skip.
Read on →More posts every other Wednesday. Follow on Instagram for the daily.
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